Over the past couple of weeks I have come to find myself now in a position I did not see myself being in for at least another 10 years. On the verge of fully putting myself out there as an artist and designer I am both excited to show what I can do and scared shitless at not knowing what could come of this. Having always been full of grand ideas that very rarely fruition past my sketchbook, it is with a sense of achievement I officially put my name, my brand out to the general public. Peter Boyd.
We live in an age where branding means everything to any business or personal success, so to use my own name straight out I play a potentially dangerous game. All going well I could become known nationally or worldwide, but if I fail miserably I could become scum and never work in the region again. But as a designer I dream of being in a position that work comes to me from all over the world because my personal style is sought after, so why not take a risk from the start?
What I am currently trying to achieve as the brand Peter Boyd is engagement in an experimental process. A merging of art and design to explore ideas and get others thinking about their surroundings. To engage you in a discussion of what our landscape means to you and how creative design can enhance your life.
I have always held a passion for art and design and growing up was dead set on architecture. But starting out at university I soon discovered that architecture in terms of buildings was not what I thought it was. But a taste of landscape architecture sparked even more curiosity and passion. Still a relatively new profession there is incredible scope for exploration of ideas and potential to change the way we interact with our environment.
Having completed my bachelors degree I now want to refine where I want to position myself in a very broad industry, and build a level of experience that allows me to perform at my best when I return to study for masters and registration. I am a hands on practical learner so I like to throw myself in the deep end and learn as I do the work. My short time in landscape construction has given me valuable experience for understanding how to bring ideas into the real world and now it is time to explore that further through the design process.
So here I am, asking you to think about your outside environment. Landscape is so much more than “pretty gardens”. It is about systems and connections, manipulating natural and man made spaces to evoke feelings of engagement with our surroundings and enhance environmental and social well-being.